I developed a branding strategy that captured their innovative fusion cuisine. The challenge was blending traditional flavors with modern techniques while reflecting the restaurant’s name, derived from ‘Kin’ (Thai for ‘eat’) and a star symbolising Vietnam. Through vibrant colors, sleek typography, and clean design, I crafted cohesive branding, menu, signage, and uniform designs. The result is a visually appealing identity that embodies Kinstar’s commitment to elevated Southeast Asian dining, setting them apart in Melbourne’s culinary landscape.