Alexander Ingredients
SCOPE OF WORK
Alexander Ingredients stands at the forefront of Australia’s premier suppliers, offering a diverse range of top-tier food ingredients. Their catalogue encompasses plant-based proteins, starches, flours, fibers, colors, and hydrocolloids.
Client
Alexander Ingredients
Year
2023
Type
Supplier
Undertaking a comprehensive rebranding initiative, I responded to the client’s feedback regarding the previous design’s overcrowded appearance, which failed to distinguish itself in the market. After exploring various design directions, we settled on a sleek, minimalist style with a carefully chosen color palette that sets them apart from the competition. This clean, modern approach reflects Alexander’s commitment to consistency and accountability.
